• Ability to develop an in-depth understanding of customer needs and habits within the segment concerned • Solid knowledge and understanding of the concerned community / segment • Solid knowledge of the key media / TV, Press, Radio, Digital for the segment • Maintains a high level of professionalism and job expertise. Seeks to understand new products and is able to articulate them to others as well as communicate organisational objectives. • Adapts innovative communication style to match the needs and understanding of different audiences. Practices active listening skills. Able to establish inter-departmental communication easily. • Able to set own priorities. Manages work logically through consistently prioritising own workload. Sends regular updates to their line manager • Sets high standards for self and others. Challenges negative behaviours and responses in a constructive way. Encourages people to be optimistic, with a can – do attitude and focus. • Generates and identifies opportunities and resolves issues before they arise. Encourages other to be creative thinkers. • Ability to issue brief to media agencies & negotiate on behalf of Lycamobile and prepare a segment media plans • Ability to develop marketing programs for the segment and co-operation with marketing colleagues based in London and other Lycamobile countries in order to execute marketing plans. • Ability to identify segment opportunities, develop marketing campaigns to differentiate from the competition in order to secure the growth of customer acquisition • Ability to leverage internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits • Ability to carry out promotions during events & attend events as required • Undertaking field visits for sales, branding opportunities and organisation of customer feedback surveys • Ability to sell & market our product in respective country • Must be native speaker of that segment language • Must be able travel nationally and internationally if and when required.